Market Positioning A Successful Marketing - 1465 Words

Being established in the year 1877 as the first trademark for a breakfast cereal, Quaker Oats Company has dominated the Oat meal market for over 1 century. Quaker believes that they are â€Å"Committed to uncover the power of the oat to provide families with the healthy fuel they want to help them do more of what matters.† One of the most key concepts in a successful marketing is to market positioning. In market positioning, it is ideal to be the first in a market. Studies has proven that the easiest way to get into a person’s mind is to be first. Quaker meal has mastered the concept of product positioning. They have proven first in many categories in the Oatmeal category. In 1877 Quaker registered as the first trademark for a breakfast cereal.†¦show more content†¦According to Forbes, there are several key factors towards the growth of health and wellness: †¢ Progressive health and wellness consumers are greatly influencing the community into a healthy consumer. Progressive consumers are no longer interested in consuming product such as non-fat, low carb products but are more interested in consuming â€Å"real† food with quality ingredients such as kale and nuts. †¢ The generation Z (1996-2010) has an enormous impact on today’s market. This generation makes up to 23% of the U.S. population. With the growing trend of technology and healthy lifestyle, the generation Z are naturally attracted towards a more innovative and healthy product. †¢ The concept of energy of living an active life, is increasingly growing in the American society. This very concept relates to the idea of a healthy energy source. Therefore, healthy food market is positively affected. †¢ Consumers managing diabetes look to food and beverages for solutions. Statistics proved that in every 30 seconds, a new case of diabetes is diagnosed. In total, more than 1.9million people are diagnosed with diabetes every year. Consumers with diabetes look towards products which are organic and on the healthier spectrum. According to the Organic Trade Association (OTA), â€Å"the booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11Show MoreRelatedBusiness Segmentation and Market Targeting1563 Words   |  6 Pageslarge, broad or diverse markets. But they can divide such markets into groups of customers or segments with distinct needs and wants then it needs to identify which market segments it can serve effectively. This decision requires a keen understanding of customer behaviour and careful strategic thinking.to develop a best marketing plan one should need to understand what makes each segments unique and different. 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A separate marketing mix is usually crafted for each product offering. When constructing the mix, marketers must always be thinkingRead MorePositioning Strategy For The Marketing Program830 Words   |  4 PagesPositioning refers to the act of distinguishing a brand in customer’s minds relative to a competing brand in terms of the benefits and attributes that the brand offers, Keegan and Green (2005). According to Aaker and Shansby (2001), positioning goes far beyond the image that a marketer may want to conjure up in the mind of customers. Positioning can be viewed as a principle asset to a brand strategy, as all elements of the marketing program can potentially affect the effectiveness of any positioningRead MoreTarget Market Segments1229 Words   |  5 PagesTarget market segments There are four different market segmentations that Starbucks coffee has targeted to establish its brand equity in the industry. 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